The size of baby care market in
India has augmented at a rapid pace since last few years. Despite being within
the clutches of economic turmoil, baby care market in India had witnessed
substantial growth over the last few years. During 2015, Indian baby care
market has shown tremendous growth backed by growing awareness of standardized
baby care products, surging disposable income due to rising working population,
along with growing number of nuclear families.
Numerous players in baby care
segment have been able to tap the significant potential in the smaller markets
and towns, apart from their urban potential. Many international players have
forayed in Indian baby care market through joint ventures, with the purpose to
reduce the cost of manufacturing. Continuous investments to enhance their
product diversification have been an added advantage for the market players.
Moreover, technological
advancements and emergence of online platform among the parents to shop online
has further intensified the boom in baby care products. New product launches
and innovations in the baby care product portfolio by Indian companies have
further supported the high growth prospect in the baby care segment.
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High birth rates witnessed by
India since decades in contrast to other developed nations, and vast population
base falling within 0-4 years of age coupled with paradigm shift in the
consumer behaviour have been the participatory factors behind maintaining the
consistent growth momentum of baby care market.
According to our new research
report "Indian Baby Care Market Outlook to 2022", baby care market in
India is still being on the pace of development, and is on a continuous
transformational phase. We anticipate that the sector will post a CAGR of over
15% during 2015-2022.
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Further, our report reveals that
the market will witness a dramatic change in the competitive landscape over the
next few years. A large number of international companies will foray into the
lucrative Indian market with their diversified product portfolio. Moreover, the
large untapped market in the rural areas is anticipated to witness concrete
market developments, which will provide further impetus to the baby care
market.
Our report is an outcome of
comprehensive research and rational analysis of various segments of baby care
market, including skin care, massage oil, diapers, baby food, and hair care.
The report provides statistical data and analysis of the ongoing and future
market trends to facilitate a deep market understanding. The future projections
are made after analyzing current market scenario, past trends, and ongoing
developments in the market. Most importantly, the report gives a detailed
description of key players in the industry along with their strengths and
weaknesses and reveals their recent activities.
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